Generative AI
by Christian Stadler and Martin Reeves
March 12, 2025
HBR Staff/peterschreiber.media/Wong Yu Liang/Getty Images
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Summary.
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In his short story “The Evitable Conflict,” published 75 years ago, sci-fi writer Isaac Asimov described how machines might run entire industries. Today, there is mounting evidence that AI can outperform humans on many individual cognitive tasks. An experiment by a team from Cambridge University suggests that large language models (LLMs) can outperform humans in most tasks including product design, cost control, and market intelligence.
Read more on Generative AI or related topics AI and machine learning and Organizational decision making
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Read more on Generative AI or related topics AI and machine learning and Organizational decision making