Joe Aboud on the Future of Digital Music Promotions: Why Artists Must Own Their Fanbase

MUSIC After years leading marketing for major labels and shaping the careers of platinum-selling artists, Joe Aboud saw a shift happening in digital music promotions—one that called for a different approach. The days of relying solely on streaming playlists and viral moments were giving way to a new reality: artists needed to take control of their [&#8230…
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