‘iPhone 17 Air’ Rumored to Start at $899 With Surprising Battery Life, Camera Control, and More

Bloomberg‘s Mark Gurman today shared some new details about the rumored iPhone 17 Air.

In his Power On newsletter, Gurman said he was told that the device may start at roughly $899 in the U.S., which means that it would occupy the same price point as the iPhone 16 Plus. This would make sense, as it has been widely rumored that the Air model will take over the Plus model’s spot in the iPhone lineup going forward.

Despite its rumored ultra-thin and lightweight design, Gurman said the iPhone 17 Air will provide battery life that is “on par with current iPhones,” although he did not mention any specific models. Presumably, this means that the device’s battery life will be equal to the lowest-end iPhone 16 model, at a minimum. That would be surprisingly good.

Gurman said Apple has made hardware and software optimizations to make the iPhone 17 Air more power efficient. There are three rumored features for the iPhone 17 Air that should contribute to the device offering longer battery life than one might have imagined, including a higher-density battery, Apple’s power-efficient C1 modem, and the lack of an Ultra Wide camera providing more internal space for a larger battery.

Gurman said the iPhone 17 Air will be equipped with the Camera Control button that debuted on all iPhone 16 models last year. This is the first time that this feature has been rumored for the device. The button provides quick access to the camera and related settings, but some people find it to be a nuisance and disable it.

He also revealed that the iPhone 17 Air’s bezels around the screen will apparently be around as thin as the ones on the iPhone 16 Pro models.

A few other iPhone 17 Air specifications that he mentioned had already been rumored previously, including a 6.6-inch display with 120Hz ProMotion support, a Dynamic Island, a standard A19 chip instead of an A19 Pro chip, a single 48-megapixel rear camera, the C1 modem, and the lack of a physical SIM card slot seemingly worldwide.

Unsurprisingly, look for the iPhone 17 Air to launch in September this year.

Apple Upgrades CarPlay in Two Ways

Wednesday March 12, 2025 6:05 am PDT by Joe Rossignol

The upcoming iOS 18.4 update for the iPhone includes a smaller but meaningful improvement for Apple’s in-car iPhone mirroring system CarPlay.
Specifically, CarPlay now shows a third row of icons, up from two rows previously. However, this change is only visible in vehicles with a larger center display. For example, a MacRumors Forums member noticed the change in a Toyota Tundra with a…

John Gruber Says ‘Something is Rotten’ at Apple

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Daring Fireball’s John Gruber today shared some strongly-worded comments about Apple’s delayed personalized Siri features. Gruber is a well-known Apple pundit who has been writing about the company for more than two decades.
In a blog post titled “Something Is Rotten in the State of Cupertino,” Gruber said Apple’s credibility has been “damaged” by the delay:Keynote by keynote, product by…

AirPods Pro 3 Launch Now Just Months Away: Here’s What We Know

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Despite being released over two years ago, Apple’s AirPods Pro 2 continue to dominate the wireless earbud market. However, with the AirPods Pro 3 expected to launch in 2025, anyone thinking of buying Apple’s premium earbuds may be wondering if the next generation is worth holding out for.
Apart from their audio and noise-canceling performance, which are generally regarded as excellent for…

iPhone 17 Pro Max Rumors Allegedly Refer to ‘iPhone 17 Ultra’ Model

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If you’ve been following iPhone rumors over the last few years, you may remember reading reports that Apple flirted with the idea of introducing a super high-end “Ultra” model that would either replace its Pro Max device or sit above it in Apple’s smartphone hirearchy. These reports appeared in the pre-launch iPhone 15 and iPhone 16 rumor cycles, but ultimately came to nothing. Now though, the…

iOS 18.4 Adds a Highly-Requested Setting to iPhones — But Not in U.S.

Wednesday March 12, 2025 1:05 pm PDT by Joe Rossignol

iPhones are finally getting a much-requested setting, but availability is limited.
The upcoming iOS 18.4 update introduces an option to set a default navigation app, other than Apple Maps, but unfortunately this new setting is limited to users in the EU. There, you can now set an app like Google Maps or Waze as your default navigation app on the iPhone by opening the Settings app and tapping …

iPhone 17 Pro Machined Parts Leak Reflects Camera Redesign Rumors

Thursday March 13, 2025 3:07 am PDT by Tim Hardwick

Apple’s upcoming iPhone 17 Pro models are expected to feature a significant design overhaul, and a new image apparently taken on an assembly line for the unreleased devices appears to confirm the biggest rumored change.
Render of an iPhone 17 Pro model shared by Jon Prosser
The iPhone 17 Pro and iPhone 17 Pro Max are rumored to adopt a horizontal camera bar reminiscent of Google’s Pixel…

iOS 19 Will Bring Biggest Design Overhaul Since iOS 7

Monday March 10, 2025 12:17 pm PDT by Juli Clover

Apple is planning for a major design overhaul of the iPhone, iPad, and Mac interfaces with the introduction of iOS 19, iPadOS 19, and macOS 16 later this year, reports Bloomberg. The update will “fundamentally change” the look of Apple’s operating system, introducing a more consistent cross-platform experience.
Apple plans to update the style of icons, menus, apps, windows, and system…

Kuo: Apple Knows Apple Intelligence is ‘Underwhelming’ and Won’t Drive iPhone Upgrades

Thursday March 13, 2025 9:32 am PDT by Juli Clover

The Apple Intelligence features that Apple introduced with iOS 18 are not pushing people to upgrade their iPhones, Apple analyst Ming-Chi Kuo reiterated today. Apple’s recent Siri failures are also going to have an impact on 2025 iPhone shipments, which the market is beginning to realize.
As early as last July, Kuo said expectations that Apple Intelligence could drive iPhone upgrades were…

Kuo: Cook Should Personally Address Siri Apple Intelligence Failure

Thursday March 13, 2025 4:02 pm PDT by Juli Clover

Apple made a major misstep with the way that it handled the delay of Apple Intelligence features for Siri, Apple analyst Ming-Chi Kuo said today. Announcing the delay through a press statement was a bad decision, and Apple should instead have gone through official channels.
Kuo referenced the well-known “Antennagate” PR crisis when the iPhone 4 launched in 2010, and the way that then Apple…