As media agencies tout the potential of AI efficiencies, marketers are probing: Will this translate to cost savings, and if so, will those savings benefit them? No one’s brandishing pitchforks yet, but a storm of probing questions is gathering momentum. Marketers are asking: How is your agency harnessing AI and automation? Which tasks or workflows…
By Kristina Monllos • April 2, 2024 • 6 min read • Ivy Liu This Marketing Briefing covers the latest in marketing for Digiday+ members and is distributed over email every Tuesday at 10 a.m. ET. More from the series → Much of the chatter about the impact of generative AI on advertising tends to focus on…
By Kimeko McCoy • April 2, 2024 • 3 min read • Subscribe: Apple Podcasts • Stitcher • Spotify Prebiotic soda brand Olipop is in growth mode, coming off $200 million in annual sales and its first national campaign with pop star Camila Cabello last year. A lot of the six-year-old brand’s initial popularity tracks back to TikTok….
Gegner der Elektromobilität argumentieren gerne mit der Gefahr von Akkubränden. Nach neuen Bränden schwappt die Diskussion auf unsachliche Art und Weise nun auch auf Verbrenner über – denn die haben auch Akkus an Bord. Selbst ein Verbot klassischer Autobatterien wird diskutiert.
On Monday, OpenAI began opening up ChatGPT to users without an account. It described the move as part of its mission to “make tools like ChatGPT broadly available so that people can experience the benefits of AI.” It also gives the company more training data (for those who don’t opt out) and perhaps nudges more…
The first details emerged Monday from Google’s settlement of a class-action lawsuit over Chrome’s tracking of Incognito users. Filed in 2020, the suit could have required the company to pay $5 billion in damages. Instead, The Wall Street Journal reports that Google will destroy “billions of data points” it improperly collected, update its data collection…
If you’re on the hunt for a reliable tablet not made by Apple, this is a good sale to check out. Currently, Amazon, Best Buy and Samsung’s own site are selling the base-model Galaxy Tab S9 for $670. That’s $130 off the list price and the lowest price we’ve seen yet, beating the previous low…
The great North American solar eclipse will darken the US, Canada and Mexico on April 8th, as you’ve no doubt heard. It’s a significant astronomical event, the first since August 21, 2017 and the last one that will be visible on the continent until 2044. Parts of all three countries will experience “totality” or a…
Open Roads is an easy game to get lost in. It tells a twisting tale about generational trauma — the tension, lies and love between mother and daughter — with all the comfort and warmth of an early 2000s network drama like Gilmore Girls or Charmed. As a former suburban teen myself, this game left…
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