Research Briefing: RMNs vie for ad dollars, but marketers are unsure where to spend

Research Briefing: RMNs vie for ad dollars, but marketers are unsure where to spend

By Catherine Wolf  •  April 4, 2024  •  5 min read  • Ivy Liu This research is based on unique data collected from our proprietary audience of publisher, agency, brand and tech insiders. It’s available to Digiday+ members. More from the series → Interested in sharing your perspectives on the media and marketing industries? Join the Digiday…

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Ad tech’s movers and shakers are readying a resurgence of M&A activity

Ad tech’s movers and shakers are readying a resurgence of M&A activity

Cadent’s headline-grabbing $324 million acquisition of performance marketing company AdTheorent has set ad tech circles buzzing. Is this the long-awaited thaw signaling a resurgence in mergers and acquisitions? It certainly seems so, with Walmart throwing down $2.3 billion for Vizio, Triton Digital scooping up AI brand safety startup Sounder, and LiveRamp dropping $200 million on…

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