‘There’s not enough money to go around’: Agency execs sound off on promises of burgeoning retail media landscape

‘There’s not enough money to go around’: Agency execs sound off on promises of burgeoning retail media landscape

By Kimeko McCoy  •  April 5, 2024  •  4 min read  • Ivy Liu The retail media network landscape is burgeoning to say the least, with every retailer from Walmart to most recently Chase Bank as of this week, looking to cash in on their first-party data and ad opportunities. It’s a trend that’s not expected to…

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