WTF is identity resolution?

WTF is identity resolution?

By Tim Peterson  •  February 18, 2025  • Ivy Liu This article is a WTF explainer, in which we break down media and marketing’s most confusing terms. More from the series → Even with the third-party cookie still kicking, the digital ad market has become overrun with various identifiers. That can create its own kind…

Read More
en_USEnglish