Amazon’s impact on the streaming ad market has opened CTV door to small business advertisers

Amazon’s impact on the streaming ad market has opened CTV door to small business advertisers

Now, the cost-per-thousand viewers (CPM) across those three streamers hovers between $38 to $40 (down from Netflix’s 2022 price of $60), low enough that small to medium business (SMB) advertisers can begin to consider them a viable alternative to local cable or regional linear TV. Consider the example of Naturepedic, a premium mattress and sleepwear…

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