The Honey scandal is a ‘wake-up call’ for the creator industry’s affiliate partnerships

The Honey scandal is a ‘wake-up call’ for the creator industry’s affiliate partnerships

By Antoinette Siu  •  February 28, 2025  • Ivy Liu The creator economy is taking a closer look at creator affiliate programs, giving them more scrutiny than before. The move follows creator pushback against Honey, a PayPal-owned browser extension, after reports broke late last year that the company was allegedly skimming creators’ affiliate revenue. Honey,…

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