How traffic-shaping tools powered by real-time demand insights are redefining programmatic efficiency

How traffic-shaping tools powered by real-time demand insights are redefining programmatic efficiency

Sponsored by Amazon Ads  •  February 27, 2025  • As programmatic advertising spend continues to surge, reaching a projected $180 billion by 2025 in the U.S. alone, the industry faces mounting challenges around efficiency and scale.  Between 2020 to 2023, the number of bidstream requests between DSPs and SSPs has increased by 2.3 times, far…

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An advertiser’s guide to integrating branding and performance goals: Tactics and insights for omnichannel campaigns with impact

An advertiser’s guide to integrating branding and performance goals: Tactics and insights for omnichannel campaigns with impact

This Tactics + Insights guide, sponsored by Vistar Media, explores the opportunities that arise from integrating branding and performance marketing channels. As part of this report, Digiday and Vistar Media surveyed 113 marketing professionals to learn more about how they balance and prioritize budgets and objectives across both approaches. Marketers face constant pressure to build…

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