By Krystal Scanlon • April 11, 2025 • Ivy Liu President Donald Trump’s tariffs are already warping the outlook for ad spending, casting a long, uncertain shadow over the year ahead. The full impact remains to be seen — especially since he delayed most tariffs for another 90 days — but early projections point to…
Creators — and the brands they work with — are navigating a complex landscape. Social media platforms are flooded with content and creators, while constant tweaks to their algorithms can dramatically impact reach and engagement. These challenges make it increasingly difficult for creators to monetize their content, particularly those who rely on sharing affiliate links….
BeReal is betting that everyone else’s uncertainty is its moment. Despite starting out as an anti-ad platform, the social app is kicking off its U.S. ads business today, at what might seem like the worst possible time to ask marketers for money — when budgets are tight and patience is tighter. But according to BeReal’s…
By Michael Bürgi • April 10, 2025 • Ivy Liu Generative AI tools keep finding their way deeper into the world of agencies in varying ways — but their main value seems to still be in saving time and money for creative output and execution. The latest example, Digiday has learned, comes from Brandtech Group’s…
By Ronan Shields • April 10, 2025 • Ivy Liu Yahoo has held preliminary talks with investment banks and potential buyers of its demand-side platform, according to sources familiar with the developments. Yahoo officially turned 30 last month, and in its trailblazing pomp of the 1990s and early 2000s, it was known as “the gateway…
April 12, 2025 6:00 AM Alienware is kicking off its college esports with an Apex Legends championship. Image Credit: Alienware Alienware is going all in on collegiate esports with the inaugural Alienware Collegiate Clash (AWCC25), featuring Apex Legends. The championship match kicks off today (April 12) at noon Pacific time at Purdue University, home to…
April 11, 2025 12:08 PM Credit: VentureBeat made with ChatGPT Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More It started with the announcement of OpenAI’s o1 model in Sept. 2024, but really took off with the DeepSeek R1 release in Jan. 2025. Now, it…
April 11, 2025 10:00 AM GamesBeat Summit 2025 will take place on May 19-20, 2025 in Los Angeles. Image Credit: GamesBeat It’s about time I told you about some of the excellent speakers we have lined up for GamesBeat Summit 2025, which will take place on May 19 to May 20 at the Marriott Marina…
April 11, 2025 6:30 AM Storycraft — the AI-powered game platform where players create, explore, and share their own interactive story worlds — has raised a $3 million seed round. The funding for the Montreal-based startup will accelerate the global multiplatform launch of Storycraft’s multiplayer mobile game built on Google Cloud, which combines AI creative…
April 10, 2025 8:11 AM The Esports World Cup will give out $70 million in prizes. Image Credit: EWCF The Esports World Cup Foundation (EWCF) announced a record-breaking $70 million-plus prize pool for the upcoming Esports World Cup 2025 (EWC). Billed as the world’s largest esports event, it is set to return to Riyadh, Saudi…
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