Blask, a leading AI-driven analytics platform in the iGaming industry, has launched its new “All Brands” dashboard, offering operators a comprehensive global view of their brand performance.
This advancement moves beyond localized analysis by integrating a worldwide database, enabling companies to identify growth opportunities and refine strategic priorities. Previously, iGaming operators relied on fragmented market-by-market data to evaluate performance. The “All Brands” dashboard resolves this issue by consolidating key indicators across all active iGaming brands. It provides insights into market presence and proprietary metrics such as the Acquisition Power Score (APS), which measures an operator’s effectiveness in attracting new users, and the Competitive Earning Baseline (CEB), which projects potential revenue based on competitive dynamics. This streamlined approach simplifies performance assessment and expansion planning.
Max Tesla, the CEO and co-founder of Blask, mentioned:
The new features offer operators the chance to fully grasp where their brands stand globally and swiftly adapt to new opportunities across different regions.
А holistic view of the market is essential for strategic growth, as a localized lens can obscure the broader industry picture. “All Brands” replaces the patchwork of disparate data reports with a unified environment for evaluating brand performance and planning further expansion.
The dashboard also highlights the number of countries where a brand operates and ranks them using Brand’s Accumulated Power (BAP), a metric that factors in online searches, social media presence, and audience engagement to deliver a real-time snapshot of brand momentum.
Blask employs advanced computer vision, optical character recognition (OCR), and multilingual keyword analysis to discover and evaluate iGaming brands. This process, complemented by a manual review stage, achieves over 95% accuracy in identifying whether a brand belongs to the iGaming sector. Operators can filter data across various time frames, from long-term trends to specific weeks or months, allowing for precise market analysis.
The enhanced dashboard benefits not only operators but also providers, analysts, and affiliates, helping them pinpoint high-potential partnerships and allocate resources efficiently. Whether for established brands looking to strengthen their market position or new entrants seeking global traction, Blask’s “All Brands” dashboard delivers valuable strategic insights.
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