Keurig just launched its Price Lock Event — heres everything you need to know

SAVE 25%: Shoppers who sign up for auto-delivery with Keurig today will save 25% and lock in their discounted price through the end of the year. Current auto-delivery customers also lock in current prices.

As prices continue to rise, brands nationwide are reassuring customers by freezing prices or alerting shoppers to deals and discounts they can take advantage of before tariff pricing affects their wallets. Today, Keurig joined the club with its “Price Lock Event.”

Here’s everything you need to know to make the most of the sale:

What is Keurig’s Price Lock Event?

The “Price Lock Event” is a 30-day window where new auto-delivery subscribers can lock in their K-Cup pod prices through the end of 2025 for any purchases made on the Keurig website. (Current auto-delivery customers also lock in current prices.) This ensures subscribers will pay the same price for their pods, regardless of any price increases on Keurig’s end.

“With The Price Lock Event, we’re not just offering a promotion — we’re offering peace of mind,” says Mark Gerner, VP of Keurig.com at Keurig. “We believe everyone deserves coffee they love, at a price they can count on. This is our way of delivering consistency and care in every cup.”

When does the Price Lock Event end?

The “Price Lock Event” ends on May 23, 2025. So, if you sign up for auto-delivery anytime between today and May 23, you’ll save 25% on most pods, bagged coffee, and select accessories, and lock in today’s price on your favorite K-Cup pods through 2025.

The discount will remain in place as long as your auto-delivery subscription is active, or you’re an active SMART Delivery or Keurig Start Kit program member. There’s no commitment required, and you can skip, swap, or cancel at any time.

If you want to save even more, you can sign up for a Keurig Starter Kit which will get you a brand-new Keurig machine (you can choose from the K-Cafe SMART, K Supreme Plus SMART, or K Supreme SMART) for just $49.99, plus the 25% off discount, and price lock on your K-Cup pods through 2025. But you’ll have to buy at least 32 boxes per year to maintain this deal.

How do I sign up for Keurig’s auto-delivery service?

Signing up is pretty straightforward. Just head to Keurig’s website, click the “LOCK MY PRICE” button on the homepage, and follow the prompts to create an account.

You’ll be asked to build your order, set a schedule, and provide your payment information. And, for every $1 spent on beverages and accessories, Keurig will give you 10 points toward free coffee and other perks.

Keurig’s also having other deals

If auto-delivery isn’t for you, you can still save on Keurig products by checking out the brand’s sales page.

• Get 15% off flavored beverages (no code required)

• Get up to 30% off select brewers and accessories through May 11 with code LOVE4MOM

• Get a 22-count Starbucks Brown Sugar Cinnamon K-Cup Pods box for just $15.74 through May 11 (no code required)

• Get a K-Iced Plus for just $79.99 through May 11 (no code required)

• Get a Keurig SimpleCafé Frother for just $14.99 through May 11 (no code required)