VML earns highest current offering score among 10 providers, highest possible marks in Brand Advertising, Creative & Comms Strategy, and Innovation possible
WEBWIRE – Wednesday, March 12, 2025
VMLs recognition as a Leader in this report is evidence of the immense talent and dedication of our teams.
VML has been named a Leader among Marketing Creative and Content Service Providers by Forrester Research. The Forrester Wave: Marketing Creative and Content Services, Q1 2025 evaluates 10 of the most significant providers.
The Forrester report notes that VML has the highest current offering category score in the evaluation. VML received the highest possible marks in Brand Advertising, Creative and Communications Strategy, and Innovation and four more criteria. The Forrester report notes that VMLs digital, technology, and creative strength shines in its leading creative commerce, influencer marketing, and brand advertising services.
Were very proud to be named a global Leader in this report. The result underscores VMLs momentum as a top creative company which is all made possible when we match the limitless power of human creativity with WPP Opens innovative AI platform.Jon CookGlobal CEO, VML
VML leverages WPPs Open marketing operating system to integrate creative technology into the agency process and develop proprietary creative technologies like Living Commerce and Brand Asset Valuator. The agency is often celebrated for its strategy and creativity VML was recently named to Ad Age A-Lists Standout Agencies (2025) and Clio Awards Network of the Year in 2024.
VMLs recognition as a Leader in this report is evidence of the immense talent and dedication of our teams. VML is built on the belief that creativity is the ultimate differentiator. In our effort to create the worlds most connected brands and deliver exceptional results, we take a human-first approach, while also embracing innovation and technology to push the boundaries of creative ideas.Debbi VandevenGlobal Chief Creative Officer, VML
Subscribers to Forrester can access the complete report here.
Forrester does not endorse any company, product, brand, or service included in its research publications and does not advise any person to select the products or services of any company or brand based on the ratings included in such publications. Information is based on the best available resources. Opinions reflect judgment at the time and are subject to change. For more information, read about Forresters objectivity here .
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