How traffic-shaping tools powered by real-time demand insights are redefining programmatic efficiency

How traffic-shaping tools powered by real-time demand insights are redefining programmatic efficiency

Sponsored by Amazon Ads  •  February 27, 2025  • As programmatic advertising spend continues to surge, reaching a projected $180 billion by 2025 in the U.S. alone, the industry faces mounting challenges around efficiency and scale.  Between 2020 to 2023, the number of bidstream requests between DSPs and SSPs has increased by 2.3 times, far…

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An advertiser’s guide to integrating branding and performance goals: Tactics and insights for omnichannel campaigns with impact

An advertiser’s guide to integrating branding and performance goals: Tactics and insights for omnichannel campaigns with impact

This Tactics + Insights guide, sponsored by Vistar Media, explores the opportunities that arise from integrating branding and performance marketing channels. As part of this report, Digiday and Vistar Media surveyed 113 marketing professionals to learn more about how they balance and prioritize budgets and objectives across both approaches. Marketers face constant pressure to build…

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‘Wicked,’ ‘Agatha All Along’ Win Top Prizes While Kathy Bates Quotes Colin Farrell at Publicists Awards

‘Wicked,’ ‘Agatha All Along’ Win Top Prizes While Kathy Bates Quotes Colin Farrell at Publicists Awards

Oscar winner Kathy Bates, who is experiencing a late career resurgence thanks to a critically acclaimed turn on the CBS network drama Matlock, took the spin in the spotlight inside a Beverly Wilshire ballroom on Friday afternoon to accept yet another award in her storied career. This one is called Showperson of the Year and…

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