Sponsored by MediaGo • February 27, 2025 • Peter Jinfeng Pan, head of MediaGo In the digital marketing world, advertisers should systematically assess each paid impression by considering the following five critical questions: Is this a real user? Will this user see the ad? What content does this user like? What is the user’s intention?…
By Michael Bürgi • February 27, 2025 • Ivy Liu To borrow from David Mamet’s sleeper 80s film, Things Change, sometimes it’s the “guy behind the guy” who gets a little attention, even if the guy doesn’t necessarily want it. So it is with Siberia, an independent design studio/agency based in New York that does…
Sponsored by Amazon Ads • February 27, 2025 • As programmatic advertising spend continues to surge, reaching a projected $180 billion by 2025 in the U.S. alone, the industry faces mounting challenges around efficiency and scale. Between 2020 to 2023, the number of bidstream requests between DSPs and SSPs has increased by 2.3 times, far…
This Tactics + Insights guide, sponsored by Vistar Media, explores the opportunities that arise from integrating branding and performance marketing channels. As part of this report, Digiday and Vistar Media surveyed 113 marketing professionals to learn more about how they balance and prioritize budgets and objectives across both approaches. Marketers face constant pressure to build…
By Tim Peterson • February 26, 2025 • This Future of TV Briefing covers the latest in streaming and TV for Digiday+ members and is distributed over email every Wednesday at 10 a.m. ET. More from the series → This week’s Future of TV Briefing looks at the rise in sports-related content across streaming services…
Oscar winner Kathy Bates, who is experiencing a late career resurgence thanks to a critically acclaimed turn on the CBS network drama Matlock, took the spin in the spotlight inside a Beverly Wilshire ballroom on Friday afternoon to accept yet another award in her storied career. This one is called Showperson of the Year and…
Logo text Bill Maher has an idea for a new show: “The Real Housewives of the White House.” The Real Time host opened the latest episode of the HBO show by sharing his reaction to the “shouting match” that took place earlier Friday between President Donald Trump, Vice President J.D. Vance and Ukrainian President Volodymyr Zelensky….
If you purchase an independently reviewed product or service through a link on our website, The Hollywood Reporter may receive an affiliate commission. Disney’s live-action Snow White is already coming to life before it lands in theaters. On March 1, Mattel will debut limited-edition dolls inspired by the forthcoming film’s courageous heroine, Snow White, played…
“Everything was so much simpler, and that’s exactly what I need. No views, no likes, real love in real life,” Lizzo says to kick off her latest music video for her new single “Love in Real Life.” The rock-inspired pop song is the Grammy-winning artist’s first solo release in nearly three years; she hasn’t released…
Timothée Chalamet has made it clear he wants to be “one of the greats” in acting. But he’s in pursuit of greatness regarding his style, too. Chalamet is nominated for best actor at the 97th annual Academy Awards for his performance as Bob Dylan in the biopic A Complete Unknown. While promoting the film during…
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