
How traffic-shaping tools powered by real-time demand insights are redefining programmatic efficiency
Sponsored by Amazon Ads • February 27, 2025 • As programmatic advertising spend continues to surge, reaching a projected $180 billion by 2025 in the U.S. alone, the industry faces mounting challenges around efficiency and scale. Between 2020 to 2023, the number of bidstream requests between DSPs and SSPs has increased by 2.3 times, far…