By Alexander Lee • March 11, 2025 • Ivy Liu Meta’s plan to potentially spin Instagram Reels into a standalone video app has sparked excitement among creators and influencer marketers — but also concerns that the move could disrupt creators’ brand partnerships on Instagram. The notion that Meta is planning a Reels-spin off, reported by The…
By Seb Joseph • March 11, 2025 • Ivy Liu These days, everything is getting quieter. Employees check out in silence — quiet quitting. Companies nudge them out just as discreetly — quiet firing. And now, even the high-stakes theater of ad agency reviews has been muted. Advertisers are ditching the bloated pageantry of requests…
By Kimeko McCoy • March 11, 2025 • Subscribe: Apple Podcasts • Spotify Pinterest has spent the last few years quietly battling for ad dollars, courting advertisers with AI-powered products, like its Performance+ tool which launched last fall, and beefing up its performance capabilities to capture a bigger portion of ad budgets. Based on the…
Digiday is at SXSW giving you the latest industry news out of the festival at Austin, Texas. More from the series → On Saturday, amid cozy velvet couches and a large taxidermied cheetah behind the bar at the Austin, Texas speakeasy Powder Room, some 50 or so creators and brand marketers gathered for a mixer…
With so many creators making their livelihoods across social platforms, players like shopping app LTK and creators virtually have no control over how those algorithms shift and prioritize content. More importantly, this leaves creators vulnerable if their affiliate businesses are built on social media, like TikTok and Instagram. LTK hopes to give back control to…
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