Why online organizers are pressuring advertisers to reconsider Twitch’s brand safety over antisemitism claims

Why online organizers are pressuring advertisers to reconsider Twitch’s brand safety over antisemitism claims

By Alexander Lee  •  October 31, 2024  • Ivy Liu A cadre of digital creators is accusing Twitch of antisemitic acts — and pressuring advertisers to pull their spending from the platform accordingly. Thus far, it’s unclear whether brands have changed their approach to advertising on Twitch as a result.  The group of online organizers, led by creator…

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Presidential candidate endorsements boost subscriber conversions and donations at some publishers

Presidential candidate endorsements boost subscriber conversions and donations at some publishers

By Sara Guaglione  •  October 31, 2024  • Ivy Liu The Washington Post and the Los Angeles Times’ subscription businesses took a hit last week after the two publishers announced they would not endorse a presidential candidate this year. Hundreds of thousands of subscribers reportedly canceled their subscriptions over the decision. But other publishers, such…

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Digiday+ Research: Publishers’ use of X rebounds ahead of the election, but they’re still not spending money there

Digiday+ Research: Publishers’ use of X rebounds ahead of the election, but they’re still not spending money there

By Julia Tabisz  •  October 31, 2024  • Ivy Liu This research is based on unique data collected from our proprietary audience of publisher, agency, brand and tech insiders. It’s available to Digiday+ members. More from the series → Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel….

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The state of local advertising: Evolving messaging and strategies for more effective audience targeting and engagement

The state of local advertising: Evolving messaging and strategies for more effective audience targeting and engagement

This State of the Industry report, sponsored by Locality, dives into how brands, agencies and media buyers are engaging with local advertising across CTV, streaming and broadcast TV, and how their allocations have shifted.  Continual audience and media fragmentation have led brands and agencies to seek more efficient ways to reach their target audiences. One…

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Two jack-up rigs change hands

Two jack-up rigs change hands

October 31, 2024, by Melisa Čavčić Vantage Holdings International, a subsidiary of Vantage Drilling International, has bolstered its managed services by divesting two jack-up rigs, which enable ADES Holding Company, part of Saudi Arabia-headquartered oil and gas drilling services provider ADES Group, to expand its rig fleet. Topaz Driller rig; Source: Vantage Drilling A share purchase…

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