By Ronan Shields and Seb Joseph • August 30, 2024 • One of ad tech’s most celebrated CEOs, Megan Clarken of Criteo, is planning her exit within the next 12 months. And just like that, the internet’s armchair analysts are off to the races with their hot takes and wild theories. The rumor that’s really…
By Michael Bürgi • August 30, 2024 • Ivy Liu Mindful of the impact of social virality, but by no means demure in its aggressive embrace of it — see what I did there? — Stagwell agency Gale has quietly built out a 50 person team to lead clients into the turbulent but potent waters…
Golf’s established powers want to bring new audiences into the sport. This week, they took a big swing with a new tournament featuring only YouTube creators. The Creator Classic was contested Wednesday between YouTube golfers including Peter Finch, Gabby DeGasperis and Nick Stubbe, and shown on both ESPN and YouTube. “Our motivation is to really…
By Kristina Monllos • August 30, 2024 • Ivy Liu Agency consolidation once again continues apace. Omnicom’s Doremus+Co, a 121-year-old agency that specializes in business-to-business work, will merge with Merkley and Partners, another Omnicom-owned agency, as of Sept. 30, according to two sources who have been made aware of the change. The move is part…
Fifty years after Schoolhouse Rock introduced kids to “I’m Just a Bill,” Washington state has crafted a friendly new character to educate state voters on the serious issue of election security. Ahead of the 2024 elections, a new marketing campaign in Washington state aims to bolster trust in voting systems. The $1.8 million campaign, paid…
Buying Alphabet (NASDAQ: GOOG) (NASDAQ: GOOGL) stock is rarely a bad idea. Imagine picking up $1,000 of Alphabet stock on Feb. 25, 2014. That turned out to be the worst day of that year to get into the technology giant’s shares. The day’s peak, with a record price of $30.50 per split-adjusted share, was followed…
Teofimo Lopez seems to have struck up a good relationship with Canelo Alvarez. Recently, in a media interview ahead of the Edgar Berlanga fight on September 14, the Mexican boxing icon stated that Teofimo Lopez deserved a fight against Terence Crawford ahead of himself. “Crawford needs to fight Teofimo [Lopez] first and then we’ll see,”…
MMA Fighting has MIsfits Boxing 17 results for the Aarons vs. Simpson fight card and more from the 3Arena in Dublin, Ireland, on Saturday afternoon. Influencer Danny Aarons and Danny Simpson, a former defender for English clubs Leicester City, Newcastle United and more, will clash in the main event. Aarons will be given Simpson’s Premier…
Gabriel Silva, son of UFC legend Anderson Silva, returns to the boxing ring Saturday to challenge Anthony Taylor for the Misfits light heavyweight title at X Series 17 in Dublin, Ireland, and dreams of the day he will hold world titles as well. Silva has been victorious in three boxing matches so far between both…
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