Toyota’s weather media activation shows brands’ focus on testing cookie-less targeting, despite Google’s reversal

Toyota’s weather media activation shows brands’ focus on testing cookie-less targeting, despite Google’s reversal

The path to third party cookie extinction might have taken a surprising turn last week, but advertisers are still pursuing cookie-less experiments in targeting audiences. A recent — and unusual — approach to audience targeting from Toyota is one example. The automaker has been working with weather service AccuWeather, placing bespoke display units within the…

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The Morning After: Google dismisses Elon Musk’s claim that autocomplete interfered in the election

The Morning After: Google dismisses Elon Musk’s claim that autocomplete interfered in the election

Google has responded to allegations it “censored” searches about Donald Trump after Elon Musk baselessly claimed the company had imposed a “search ban” on the former president. Google explained the bugs in its autocomplete feature caused the issues. But Musk’s tweet, viewed more than 118 million times, has forced the search giant to publicly explain…

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Volcanoes and wine: Eruptions reduced historical Moselle Valley vineyard production

Volcanoes and wine: Eruptions reduced historical Moselle Valley vineyard production

Annual wine quantities and volcanic forcing across two regions of the Moselle Valley. Credit: Ljungqvist et al. 2024. Climate has an important role to play in viticulture (wine production) due to the impacts on grape harvest from variability in parameters such as temperature, precipitation and aridity. Warmer and drier climates with long growing seasons benefit…

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